SOCIAL NETWORK COOKIES
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Descriptions of individual services offered by our advertising partners
Google Analytics
Google Analytics is a web analytics service provided by Google Incorporated, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). The aforementioned service collects and stores data on our website for the purposes of creating usage profiles that are pseudonymized. These usage profiles are used to analyse visitor behaviour and are evaluated to improve and tailor the offer. Information for this purpose is obtained by our advertising partner, Google, which is also the provider of the cookies in question, including information about the time, location and frequency of visits to our website and the abbreviated IP address of the visitor. The following information is automatically sent to Google in the United States, whereby Google also stores it in accordance with its privacy policy, which can be accessed here: https://policies.google.com/technologies/ads?hl=en-US
In this case, the IP address of visitors from within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is already being shortened by Google and thus being anonymised. Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. However, Google does not claim to associate the IP address with any other data obtained by Google. The installation of the relevant cookies can be disabled by selecting the option to disagree with the installation of this type of cookie, when you are asked to offer your consent to analytical and other optional cookies. In this case, the site may not be fully functional for your use. The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without his explicit consent. You have the right and the option to opt-out of data collection and data storage for the purpose of web analytics at any time with future effect by installing the Chrome browser add-on to disable Google Analytics: https://support.google.com/analytics/answer/181881?hl=en.
For more information about the terms of use and privacy relating to the services of Google Analytics, please visit http://www.google.com/analytics/terms/ or https://www.google.com/intl/en/policies/.
Google Analytics for Remarketing
The Google Analytics tracking code implemented on this site has been enhanced with Remarketing for Google Display Advertising, a service that analyses user behaviour across the Google Display Network. With the help of this service various cookies (e.g. the Google AdWords cookie) documents your past visits to other sites whose providers have also joined the Google Display Network. Our AdWords ads use these analytical data in connection with search queries on Google Network sites, so that they may be more targeted, optimised, and promoted through ad settings. By analysing cookies from other providers (e.g. Google AdWords cookies) we can better tailor our online campaigns to our visitors and their interests. In particular, Google will use this information to provide and display advertising features, such as remarketing, generate reports on displayed ads, or create Google Analytics demographic and interest reports. Google will also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.
This website uses the following Google AdWords features:
• re-advertising (remarketing)
• interest categories and categorisation by demographic characteristics (e.g., age, gender)
• similar audiences
• other types of interest-based advertising
We use these Google Adwords features to redirect visitors to this site from third-party websites or Internet users with specific interest profiles based on their internet usage. We do not collect personally identifiable information with our cookies, remarketing lists or other anonymous IDs.
If you do not want this, you can disable it through the Ads Preferences Manager or download the browser plugin available at http://tools.google.com/dlpage/gaoptout?hl=en.
For more information on the terms of use and processing of personal data, please visit:
https://support.google.com/analytics/answer/3450482?rel_topic=3413645&rd=1 or http://www.google.com/intl/en/policies/privacy.
Conversion measurement with Facebook Pixel
With your consent, we use the "visitor action pixel" which is provided to us by Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") on our website. In this way, the behaviour of users can be tracked after they have been redirected to our website by clicking on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help optimise future advertising efforts. The data collected are anonymous to us and as such do not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook in the manner specified at the link below: https://www.facebook.com/policies/cookies/.
In view of the above, it should be pointed out that Facebook has the capability to link the received data with the relevant user profile of the visitor, and that Facebook may also use the data for its own advertising purposes. By consenting to the use of said cookie, you enable Facebook and its affiliates to display ads on and off the Facebook website. It may then also be stored for these purposes as a cookie on your computer. Regarding the use of the visitor action pixel, consent may only be given by users who are older than 13 years of age.
If you are younger, we request that you ask your legal guardians for permission. If you do not wish for us to record your use of our offers through Facebook, you can prevent this by setting your browser settings accordingly. For more information, see the tips and cookie policy of Facebook: https://www.facebook.com/policies/cookies/
How to manage cookies?
You may choose which cookies to install through our cookie-pop-up. You can also control and change cookie settings in your own web browser.
In case you want to delete cookies from your device, we advise you to follow the described procedures, by doing so, you will most likely limit the functionality of not only our website but also most other websites, as the majority of modern websites use cookies.
For more information on cookie settings select the web browser you are using:
